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Choosing A Niche For Your Blog - WildlifeGadgetman.com
Choosing A Niche For Your Blog 2016-10-27T15:26:47+00:00

Choosing A Niche For Your Blog

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Coming up with an idea that excites you AND your readers is one of the trickiest things about creating a new blog. If you are reading this, chances are you are passionate about the natural world in some way. That’s fantastic! It’s a subject that affects every person on the planet and it’s a subject that isn’t going to go out of vogue…ever.

That’s a great place to start when looking for a subject for a successful blog!

Whether you already have a clear idea in your mind what you want to write about or you are still looking for that flash of inspiration there are several things you should consider.

Use the checklist below to help narrow down your ideas…

  • What type of blogger are you? – Maybe the first question to ask yourself is ‘Why do you want to create a blog? Is it for fun? For business? To promote something?’Ali Luke, the author of the newly updated The Blogger’s Guide To Effective Writing, describes seven different types of persona that bloggers tend to fit into in her article ‘The 7 Types of Blogger: Which One Are You?’ Definitely worth checking out.
  • Is this just a hobby or do you plan to make money from it? – If your blog is just a way to express yourself creatively, airing your thoughts and opinions, sharing your passion for a hobby etc. then you probably don’t need to worry too much about a niche. Go ahead and indulge your passion to your hearts content. If you plan to make money from your blog at some point then choosing a niche becomes much more important.
  • Choose a topic you are passionate about – Ask yourself ‘Could I write about this topic morning, noon and night? If the answer is no then think of another topic. Choosing a topic that excites you is crucial over the long term as you’ll always have that extra little spark of encouragement jumping away in the background like an excited puppy!
  • Do your homework! – Choosing a subject that interests you is vital BUT building a blog that enjoys plenty of traffic is going to be an uphill struggle if there aren’t enough people out there that share your interest. That doesn’t mean you have to choose the most popular topics going around either. Far from it. Competition will be far greater for the attention of those topic audiences. Finding the middle ground is the key. Spend time using different search engines to see what’s popular in your area of interest. Google Trends is an extremely useful tool that allows you to type in keywords and see whether that topic is growing or shrinking over time. It also lets you compare topics to see which appears more popular.
  • Check out the competition – As you do your homework you will undoubtedly come across sites and names that appear time and time again. This is your competition so it’s worth checking out these sites and seeing what they have to offer. Look for what they are writing about, how they interact with their readers, how easy their site is to navigate etc. Think about ways in which you could differentiate your blog from theirs? Could you come at the subject from a slightly different angle? Could you approach the subject in a different voice or style? Rather than looking at your competition as an obstacle try and find ways to use them indirectly to help you gain your audience. Find out whether they use guest bloggers and volunteer. Join in with conversations online and offer positive contributions whenever possible. Over time some of their followers will start to notice you and hopefully become a regular visitor on your blog too.
  • Is the topic sustainable? – Is the topic you are considering just a passing phase or something you have been interested in for years and are likely to remain interested in for years to come? Is the topic dynamic enough to have content written about it regularly over an extended period?

Your blog could be about…

…Or a combination of any of the above.

GO ON! CREATE YOUR OWN BLOG!

JOIN US IN SHARING THE WONDERS OF THE NATURAL WORLD

We all have a voice and together we can make a difference!

10 WAYS TO GROW YOUR BLOG AUDIENCE